Halsey isn't one to shy away from a bit of the dramatic, but the video for her new song "Now Or Never" is taking it to the next level. It's the first track from her upcoming album "Hopeless Fountain Kingdom", and the video seems to be the first part in a story that will span multiple music videos from the record. It's a modern take on the classic Romeo & Juliet story, of star-crossed lovers from rival factions. 

Watch the cinematic music video (co-directed by Halsey herself) for "Now Or Never" below: