Crystal Rosas

Crystal Rosas

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The Weeknd's Virtual Concert Raised $350k for Equal Justice Initiative

The Weeknd had a live, interactive virtual concert on TikTok on August 7th.

Including rebroadcasts, the event pulled in more than 2 million unique views.

It also pulled in 250,000 concurrent views.

#TheWeekndEXP garnered more than 1.3 billion views.

The event raised $350,000 for the Equal Justice Initiative.

Could you enjoy concerts in this manner for the foreseeable future?

Photo: Getty Images


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