If this rap thing ever stops paying the bills, at least Travis Scott now has something to fall back on.
Scott has signed a deal with Sony to become Playstation's new strategic creative partner, the company announced Friday. "We heard Travis is a huge PlayStation fan, so we started a conversation with him that led to this unique partnership," reads a statement released by Playstation execs. "Through our mutual passion for gaming and creativity, we plan on collaborating with Travis and his Cactus Jack brand to produce innovative projects that we hope will delight our collective fans."
The announcement comes just a month after the Grammy-winning rapper began a partnership with McDonald's that saw the franchise add a "Cactus Jack" meal to its menu. Earlier this year, a record 12 million people signed on for the debut of Scott's song "Astronomical" on the video game Fortnite.
Do you have any idea what a "strategic creative partner"does?Will Scott be able to maintain street cred while being part of big corporation endorsement deals?
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