Maluma got a lot of people talking after his Mother's Day post. He pretty much shared a photo kissing his mother on the lips, while grabbing her face. His publicist has told Page Six, that it is a cultural thing.
"The beautiful thing is that he has been accepted in the American music market with open arms, and I think, now, where we are in this world with music, it’s really global. Now people are going to be able to see different sides of our culture in different ways.”