After 85 years, Kraft Macaroni and Cheese is changing their name but it won't be much of a difference.
The company will now be called Kraft Mac & Cheese and the reason behind it is that it's "meant to reflect the way fans organically talk about the brand." New packaging for the name change is set to hit store shelves in August. Customers will also notice a subtle makeover, which includes an updated logo, typography and a blue single-hue that "amplifies the brand's most recognizable asset - the noodle smile." According to ABC 7, the rebranding is to advertise it's mac and cheese as "comfort food."