Instagram is hiding the number of likes count on posts in several countries in order to "remove pressure" on the digital platform's users. They launched a trial in Canada in May and now it's rolling out in Australis, New Zealand, Ireland, Italy, Japan and Brazil.
"We want people to worry a little bit less about how many likes they're getting on Instagram and spend a bit more time connecting with the people that they care about," Instagram chief Adam Mosseri said.
Instagram said the test will not affect measurement tools for business. Users will still be able to see the list of people who liked other people's content by clicking into it.
Studies have shown that especially in young people, it is affecting their mental health. Studies suggest this kind of instant feedback on their content can boost self-esteem, but bring others down if they do not get as many likes.
A decision will be made soon whether or not the update will be made permanent globally.