BTS latest collaboration is with Starbucks in South Korea! Be The Brightest Star is a campaign that helps the disadvantaged youth in South Korea through a non profit organization called Beautiful Foundation.
A portion of proceeds from the sale from the collaboration will help support career and educational development programs for young people leaving children’s homes to start their adult lives through the Beautiful Foundation’s Opportunity Youth Independence Project.
With this campaign they will be selling some merchandise and add different items to their menu.
The following items will be available only in South Korea Starbucks from January 21- February 6.
The food items available will be:
- Purple Star Cupcake- Cupcake in a limited edition Be The Star cup
- Purple Berry Cheesecake- Purple swirled berry cheesecake flavor
- Macarons- Blueberry Star & Banana Star flavors
- Purple Star Pound Cake- Purple colored slice of pound cake bread
The main drink is called Blooming Purple Vin Chaud,
a beverage subtly flavored with elderflower, grape juice and fruit, available both hot and iced
Of course you can't forget the limited edition merchandise! I'm sure these items will sell quick. All the merchandise features the signature star pattern.
- Glass cup with real gold!
- Tablet and Laptop Pouches
- Purple Star Candle
Throughout the time of this campaign, BTS will be played at Starbucks stores so you can enjoy their music while at the store.
During the campaign period, BTS’s beloved song ‘Make it Right’ from their album MAP OF THE SOUL : PERSONA will be played at Starbucks stores across South Korea, so that customers can enjoy the BTS collaboration as part of the in-store music experience.
Check out the commercial for the campaign below.