This is insane to me. Lonzo Ball is a star college basketball player and not even in NBA yet. That didn't stop him from dropping his own basketball shoe called the ZO2 Prime. The kicks are independently made by Big Baller Brand. Just my opinion, but I'd never buy any shoe costing $495 first off LOL! My Y-3's I got half off and were around $200 and change. I don't follow basketball that closely but I know he's star on the rise. With that said I still think the shoes are ugly. Just my 02.